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Forging a New
Fitness Category

The brief.

Reebok asked Pocket Made to develop an all-new fitness category to rally several business units and product lines under one vision. From boxing, to kickboxing to MMA, our work helped galvanize the teams into an all-new fitness category focused on consumers who “Train Like a Fighter”. After landing the perfect positioning punch we helped

launch the Nano 5.0 — authoring campaign messaging for every channel with a full suite of brand assets and videos. Then, because we saw a need, we developed an all-new B2B app. The first of its kind at Reebok. Designed to help marketing and sales sell the new category and its product lines into retail.

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Business Strategy

Category Positioning & Manifesto

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Creative Platforming

Product Retail & Online Campaigns

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Brand Development

Photography and Video Production, Brand Toolkits

The work.

Train Like a Fighter.

There’s a new generation that demands more from fitness. They live by a simple principle. When all muscles are used, all muscles are built. This makes them more capable and more powerful. Not only in the gym but in everything they do. Rebook wanted an all-new fitness category to celebrate their lifestyle and their mantra – Train like a fighter.

Building the brand.

There’s a new generation that demands more from fitness. They live by a simple principle. When all muscles are used, all muscles are built. This makes them more capable and more powerful. Not only in the gym but in everything they do. Rebook wanted an all-new fitness category to celebrate their lifestyle and their mantra – Train like a fighter.

Developing an app.

There’s a new generation that demands more from fitness. They live by a simple principle. When all muscles are used, all muscles are built. This makes them more capable and more powerful. Not only in the gym but in everything they do. Rebook wanted an all-new fitness category to celebrate their lifestyle and their mantra – Train like a fighter.

Bringing it together.

There’s a new generation that demands more from fitness. They live by a simple principle. When all muscles are used, all muscles are built. This makes them more capable and more powerful. Not only in the gym but in everything they do. Rebook wanted an all-new fitness category to celebrate their lifestyle and their mantra – Train like a fighter.

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Interested in working together?

Bring Us Your Challenges.

Contact us directly anytime. Or, simply fill out the short form below and we’ll get back to you pronto.