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Modernizing the
World of Vacations.

The brief.

Facing a crowded competitive landscape, an aging Owner base and an oppressively slow marketing technology stack, Marriott Vacation Club asked Pocket Made to revitalize the front-end and back-end of their brand. We immediately canceled our vacation plans and worked with the chief Brand and Digital officer to author and execute on a 5-year strategic plan. Partnering with marketing, sales, brand management, resort operations and IT, we unlocked new opportunities and big wins that span every facet of the business.

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Strategy & Positioning

Structured MVC’s Digital Growth Business Unit

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Consulting

Authored & Executed 5-yr Business plan.

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Brand Revitilization

Strategy, Design, Resort Experience

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UI/UX

Online Booking & Reservation System

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Lead Generation

Global Performance Marketing Campaign Mgmt.

The work.

Reservation Transformation

Engineering faster, smarter reservation tools.

The results.

138%

Increase in digital revenue

89%

Increase in Y.O.Y online reservations

15%

Iincrease in off-line reservations

21%

Y.O.Y. reduction in refunds

82%

Y.O.Y. increase in lead generation for sales teams

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